Blue Apron: Design System Study


As part of an atomic design study, I catalogued components of Blue Apron's current design system in an effort to create a new visual design language. The following design samples serve as a proof of concept.

Style Tile

I started with a rapid style tile exercise outlining my new system with relevant typography, color palette, images, elements, and patterns.

A New Design System

The proposed new Blue Apron design system features lighter colors, playful fonts, and large imagery. Button and label elements are consistent throughout each page guiding the user with familiarity and warmth.